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Search Engine Optimization
What Is Search Engine Optimization The technique of increasing the quantity and quality of search engine traffic to a website or web page is called search engine optimization (SEO) . SEO is the process of improving the ranking of a website on search engines like Google and Bing. This is done by making changes to the website's design, content, and other factors to make it more attractive to search engines, and therefore more likely to appear higher in search results. SEO focuses on organic or "natural" results rather than sponsored or direct traffic. Unpaid traffic can come from a variety of queries, including picture, video, news, academic, and vertical search engines that cater to a particular industry. The goal of SEO is to increase the visibility and accessibility of a website, which can lead to more traffic and more business for the website owner. SEO can be a complex and ever-changing field, so many businesses hire experts to help them with their SEO efforts.
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